Your property is unique.
Your marketing should be too.

Unlike one-size-fits-all agencies, we develop strategies around what makes your property distinctive. Whether you need a website that captures your brand, campaigns to attract the right guests, or systems to reduce OTA dependency, you get a plan built for your specific vision and situation, not a template.

Most common
concerns in the industry

OTA Commission Drain

Independent hotels lose the majority of their bookings to OTAs, paying substantial commissions that far exceed what they invest in marketing, leaving no budget to build direct channels. 

Reducing OTA dependency by 15-20 percentage points can save tens of thousands annually in commission costs while building an owned customer database worth exponentially more over time.

Marketing Expertise Gap

In-house teams are often stretched thin, or owners handle marketing themselves while managing operations. Properties need specialized expertise in SEO, paid search, conversion optimization, and revenue management. 

A strategic marketing partner can fill these expertise gaps with booking-focused execution, whether working alongside an in-house marketer or providing complete support.

Direct Booking Infrastructure Gaps

Many properties have websites that underperform industry benchmarks, missing meta-search advertising, email marketing automation, and remarketing capabilities, losing the majority of website visitors without capturing their interest. 

Building complete direct booking infrastructure, including optimized websites, booking engine integration, meta-search campaigns, automated email sequences, and conversion optimization, helps properties own their customer relationships.

Seasonality & Cash Flow Instability

Occupancy fluctuates significantly between peak and off-seasons, with properties generating barely enough revenue during high-demand periods to sustain operations year-round. 

Dynamic pricing strategies, shoulder season campaigns, and marketing for product diversification (retreats, events, corporate bookings) can stabilize revenue and improve annual occupancy by double-digit percentage points.

Revenue & profitability

Direct bookings deliver significantly higher profit margins than OTA bookings, but many properties lack the systems to capture them. Every percentage point of OTA dependency costs thousands in annual profit. 

Integrating revenue management with marketing strategy, optimizing pricing and distribution alongside direct booking campaigns, helps increase RevPAR and improve profitability over time.

We work with

  • Independent hotels
  • Boutique hotels
  • Heritage & historic properties
  • Wellness retreats & spa resorts
  • Glamping & outdoor hospitality
  • Lifestyle hotels
  • Destination properties & resorts
  • Multi-property portfolios

Areas of our expertise

Reduce OTA dependency

  • Paid Advertising (Google & Meta)
  • Metasearch Management
  • SEO & AI Search Optimization
  • Email Marketing & Automation
  • Strategic OTA Management
  • Reputation & Review Strategy
  • Influencer Partnerships

Optimize performance & pricing

  • Revenue Optimization & Dynamic Pricing
  • Website Optimization & CRO
  • Competitive Intelligence & Monitoring

Strengthen your brand

  • Branding & Identity
  • Website Design & Development
  • Content & Email Marketing Strategy
  • Social Media Marketing
  • Content Production (Photo/Video/Copy)

Industry benchmarks

up to
34%

Average direct booking increase across boutique hotel clients through strategic optimization

9.5-
10.5X

Return on ad spend from meta-search advertising campaigns

30-
40%

Reduction in cancellation rates when converting OTA bookings to direct

9-
20%

Higher profit margins on direct bookings compared to OTA bookings

Our process

1. 20-Minute Discovery Call

We learn about your property’s vision and story, what makes you distinctive, your current marketing approach, and what you’re trying to achieve. We’ll discuss your OTA dependency, guest acquisition strategy, and revenue goals to determine if we’re the right fit.

2. Complimentary Marketing Audit

We analyze your website, booking funnel, competitive positioning, and channel performance to identify the most impactful opportunities for improvement. This focused audit gives us what we need to create a tailored proposal for your property.

3. 60-Minute Strategy Presentation

We present our findings, highlight key opportunities we’ve identified, and propose a customized approach based on your property’s unique situation and goals. We’ll outline the recommended strategy and discuss how we’d work together to achieve your objectives.

4. Implementation & Optimization

We execute the plan, layer services strategically (fast ROI first, then high-retention infrastructure), report on results monthly, and adjust based on performance and market changes.

Let’s talk

Why we’re here

We believe the best hospitality
flows from hosts who are flourishing

There’s a moment every traveler knows: stepping into a place that feels right. Not just well-appointed or efficient. Something deeper. Someone cared to create something with soul.

Those places deserve to thrive on their own terms.

If you’ve built something meaningful, we’d be honored to help it flourish.

Read our manifesto
Andy ZenkevichCo-founder & CEO, Epiic Hospitality

Let’s talk about
your property’s growth

Schedule a 20-minute call to explore how we can help you achieve your goals.
We’ll discuss your challenges, vision, and the opportunities we see for your property.

Let’s talk

Frequently asked questions

1. Will you understand what makes our property special?

We don’t do templated strategies. Before proposing anything, we immerse ourselves in your property’s story, study your market like investors, and often visit in person. Your vision shaped this place; our job is to help that vision reach the guests who’ll appreciate it most. We’re looking for properties with a point of view, not generic accommodations.

2. Do I own the website and other assets?

Absolutely. You own everything: website, brand assets, guest database, email lists, ad accounts. We build on platforms you control, not proprietary systems that lock you in. If we ever part ways, you walk away with everything we’ve built, and we’ll help transition it smoothly.

3. How do you balance immediate revenue needs with long-term brand building?

Both matter. We start with revenue-generating activities that prove value within 60 days, then layer in the infrastructure that compounds over years: the SEO authority, the email database, the guest relationships. You need cash flow today, but you’re also building something that will outlast you. We respect both timeframes.

4. How long does it take to see results?

Some services like meta-search advertising and email marketing deliver bookings within 30-60 days. Comprehensive direct booking optimization typically takes 9-12 months as we build infrastructure, optimize conversion, and shift guest behavior.

5. We've worked with agencies before and been disappointed. What's different?

Most agencies focus on vanity metrics: impressions, engagement, followers. We focus exclusively on outcomes that impact your revenue: direct booking conversion rates, cost per acquisition, and total customer acquisition costs. You’ll see exactly how many bookings we generate and what they cost versus your OTA commissions.